Benefits of Demand Generation


Demand Generation for Partners

Increase incremental pipeline creation and market coverage

Objective Demand Generation

Expand DSM & Best Practice campaign adoption to support partner Demand Generation self sufficiency

Partner Target Role(s)

Partner Demand Generation Team

Fees & Funding

Partner fee:  0,00,-

1. Partner nominates inhouse Demand Gen source to join community

2. Partner & SAP members exchange knowledge on digital campaigns/tools, demand gen methods & processes

Timing & Availability

  • Duration: monthly virtual meetings + online community
  • Available: on request
  • Contact:

Prerequisite: CFPI member with minimum LoB business plan at CFPI LoB threshold. Dedicated partner demand generation resource